Kommerling Soundproof Windows Brand Themselves as Killers of Sound
Laura McQuarrie — July 9, 2014 — Marketing
References: koemmerling & adsoftheworld
These ads for Kömmerling soundproof windows are set up to look like a guillotine that's about to chop a noisy firetruck in half. Living in the city has its advantages, but this also means that there are tons of firetrucks, ambulances, horns honking day and night and sometimes even the occasional screams of excitement or distress. A home is a place where you should be able to shut out all the sounds of the outside world, this ad makes a case for peace and quiet.
Keeping with the hush hush tone of the ad, without saying a lot, the print by the Proximity agency in Chile solemnly states that noise pollution will forever be sent to its grave.
Keeping with the hush hush tone of the ad, without saying a lot, the print by the Proximity agency in Chile solemnly states that noise pollution will forever be sent to its grave.
Trend Themes
1. Soundproofing Solutions - Opportunity to develop innovative soundproofing technologies and materials to address the growing demand for peace and quiet.
2. Ambient Noise Monitoring - Opportunity to create smart monitoring systems that detect and analyze ambient noise levels in cities to help individuals and communities reduce noise pollution.
3. Sensory Escape Experiences - Opportunity to design immersive sensory escape experiences, such as tranquil audiovisual environments, for individuals seeking respite from the noisy urban environment.
Industry Implications
1. Construction and Architecture - Opportunity for architects and builders to incorporate soundproofing technologies and techniques into their designs, offering customers a peaceful living environment.
2. Technology and Iot - Opportunity for technology companies to develop innovative devices and applications that monitor and control noise levels, enhancing individuals' quality of life.
3. Wellness and Retreats - Opportunity for wellness centers and retreats to offer specialized programs and services that help individuals unwind and escape from urban noise pollution.
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