Chinese Paper Creates New Kind of Affluence with the ‘Soul Rich List'
Katherinev123 — May 4, 2010 — Social Good
References: jingdaily & luxury-insider
For the ridiculously wealthy, it’s all about making the Forbes Rich List, but now the Chinese paper ‘China Social Sciences Press’ has compiled a new way to measure affluence with the ‘Soul-Rich List.’
The paper’s Soul-Rich List highlights those Chinese individuals who are rich in the monetary sense as well as in the “spiritual” sense. Included in this list are philanthropists like Chen Guangbiao and film stars like Faye Wong. At the top of the list is Yuan Longping, who has been touted as the “father of hybrid rice.”
The paper’s Soul-Rich List highlights those Chinese individuals who are rich in the monetary sense as well as in the “spiritual” sense. Included in this list are philanthropists like Chen Guangbiao and film stars like Faye Wong. At the top of the list is Yuan Longping, who has been touted as the “father of hybrid rice.”
Trend Themes
1. Soul-rich List - Creating a new way to measure affluence with a list that highlights individuals who are rich in the monetary and spiritual sense presents opportunities for businesses looking to appeal to both consumers' desire for wealth and spirituality.
2. Spiritual Wealth - As consumers seek deeper connections and meaningful experiences, businesses that can provide spiritual wealth offerings will tap into a growing market segment.
3. Holistic Richness - A focus on holistic richness that considers both material and spiritual wealth can provide disruption opportunities in various industries by offering products and services that cater to consumers' varying needs and values.
Industry Implications
1. Luxury - Luxury brands can explore how to incorporate spiritual wealth and holistic richness into their products and marketing strategies to appeal to consumers' evolving desires.
2. Philanthropy - Philanthropic organizations can leverage the concept of spiritual wealth to encourage donors to give not only financially but also through volunteerism and other forms of giving that align with their values and inspire personal growth.
3. Wellness - Wellness-focused businesses can expand their offerings to include spiritual and emotional healing to attract consumers looking for a more holistic approach to self-care and wellness.
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