The True Enlightenment Scalp Scrub is a Pre-Cleanse Treatment
Laura McQuarrie — October 3, 2020 — Fashion
References: innersensebeauty & prnewswire
The True Enlightenment Scalp Scrub is Innersense Organic Beauty's first-ever scalp-focused treatment and it's a soothing scalp scrub that's full of cleansing and exfoliating ingredients to support a healthy and well-balanced scalp. The scalp scrub is meant to be used as a pre-cleanse exfoliation treatment, so that ingredients like mineral-rich Hawaiian Red salt, apple, celery seed, green tea, peppermint and tea tree extracts can get to work soothing both inflammation and irritation.
The scalp scrub is simultaneously soothing and stimulating and it appeals to those who love clean hair care, the importance of a healthy scalp and want to elevate their shower routines.
As an extension of their self-care rituals, consumers are turning to pre-shampoo treatments to focus extra attention on the health of their hair and scalp.
Image Credit: Innersense Organic Beauty
The scalp scrub is simultaneously soothing and stimulating and it appeals to those who love clean hair care, the importance of a healthy scalp and want to elevate their shower routines.
As an extension of their self-care rituals, consumers are turning to pre-shampoo treatments to focus extra attention on the health of their hair and scalp.
Image Credit: Innersense Organic Beauty
Trend Themes
1. Scalp-focused Treatments - Developing scalp-focused treatments with cleansing and exfoliating ingredients that are soothing and stimulating.
2. Pre-shampoo Treatments - The growth of pre-shampoo treatments as a new extension of self-care rituals and shower routines.
3. Clean Hair Care - The rise of clean hair care and its emphasis on the importance of a healthy, well-balanced scalp.
Industry Implications
1. Beauty and Personal Care - Innersense Organic Beauty's new scalp scrub and other scalp-focused treatments can disrupt the beauty and personal care industry with natural and holistic ingredients that cater to the clean hair care trend.
2. Wellness - The trend towards pre-shampoo treatments for hair and scalp health aligns with the wellness industry's focus on self-care and good health practices.
3. Retail - Innersense Organic Beauty's new scalp scrub and similar products can disrupt the retail industry by offering another way for consumers to pamper themselves and their hair at home.
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