AAVRANI's Scalp Detox Jelly Cleanser is a Color-Safe Gentle Scalp Exfoliator
Laura McQuarrie — September 11, 2024 — Fashion
Before developing its new Scalp Detox Jelly Cleanser, AAVRANI polled its community to determine their most common complaints with clarifying shampoos, which included some formulas drying out hair, stripping color, leaving hair feeling unclean and causing scalp irritations and itchiness post-use. The AAVRANI Scalp Detox Jelly Cleanser boasts a scalp-supporting, color-safe formulation that's hydrating and sensorial thanks to its bouncy texture.
Key ingredients in the vegan, sulfate-free clarifying shampoo include quick-dissolving Vitamin E capsules, glycolic acid and antioxidant-packed lotus.
This innovative clarifying shampoo for effectively removing buildup and gently exfoliating the scalp is paired with squeezable tube packaging that includes a built-in scrubber tool to support product distribution, circulation, hair growth and the removal of impurities on the surface of the scalp.
Key ingredients in the vegan, sulfate-free clarifying shampoo include quick-dissolving Vitamin E capsules, glycolic acid and antioxidant-packed lotus.
This innovative clarifying shampoo for effectively removing buildup and gently exfoliating the scalp is paired with squeezable tube packaging that includes a built-in scrubber tool to support product distribution, circulation, hair growth and the removal of impurities on the surface of the scalp.
Trend Themes
1. Scalp-centric Haircare - The rise of products focusing specifically on scalp health, such as AAVRANI's Scalp Detox Jelly Cleanser, highlights a shift towards holistic hair care solutions.
2. Sensorial Beauty Products - The incorporation of unique textures like the bouncy jelly of AAVRANI's cleanser points to an increasing consumer desire for multi-sensory beauty experiences.
3. Ingredient Transparency - Consumers are leaning towards products with clear and beneficial ingredients like AAVRANI's use of Vitamin E capsules, glycolic acid, and lotus in their vegan, sulfate-free formula.
Industry Implications
1. Haircare - The haircare industry is experiencing a transformation with the introduction of innovative scalp-focused products that also address common concerns such as dryness and scalp irritations.
2. Beauty Tools - The integration of built-in tools like scrubbers in packaging, as seen with AAVRANI's cleanser, is creating new opportunities in the beauty tools market.
3. Vegan and Natural Beauty - With an emphasis on vegan and sulfate-free formulations packed with natural antioxidants, this sector is expanding rapidly to meet consumer demand for cleaner beauty products.
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