Briogeo Be Gentle, Be Kind Considers the Whole Body Experience
Laura McQuarrie — July 30, 2020 — Fashion
References: briogeohair & thezoereport
A new wave of products for haircare are being directly influenced by the popularity of skincare, as seen in the new fragrance-free Be Gentle, Be Kind ultra-soothing haircare collection from Briogeo. This whole haircare collection is devoting to caring for the hair and scalp like sensitive skincare that's free from fragrances and essential oils.
The soothing hair product collection includes essentials like shampoo and conditioner, as well as a detangling spray that skip out on Briogeo's "6-free" ingredient exclusions—that means no parabens, harsh sulfates, silicones, phthalates or artificial dyes.
As Nancy Twine, CEO and founder of Briogeo, says: "When we’re thinking of fragrance- and allergen-free haircare, we’re not just thinking of the hair or just the scalp, we’re thinking about every part of the body that shampoo and conditioner come in contact with during the shower experience."
Image Credit: Briogeo
The soothing hair product collection includes essentials like shampoo and conditioner, as well as a detangling spray that skip out on Briogeo's "6-free" ingredient exclusions—that means no parabens, harsh sulfates, silicones, phthalates or artificial dyes.
As Nancy Twine, CEO and founder of Briogeo, says: "When we’re thinking of fragrance- and allergen-free haircare, we’re not just thinking of the hair or just the scalp, we’re thinking about every part of the body that shampoo and conditioner come in contact with during the shower experience."
Image Credit: Briogeo
Trend Themes
1. Fragrance-free Haircare - As consumers demand a more holistic and sensitive approach to haircare, there is an opportunity for companies to develop fragrance-free haircare products.
2. Skincare-influenced Hair Products - As the line between skincare and haircare blurs, companies can create products that consider the whole body experience, just like Briogeo's ultra-soothing haircare collection.
3. 6-free Ingredient Exclusions - The rising popularity of excluding harsh chemicals and artificial ingredients from hair products presents an opportunity for companies to create 6-free haircare collections like Briogeo's Be Gentle, Be Kind line.
Industry Implications
1. Haircare Industry - The haircare industry can capitalize on this trend by developing new lines of fragrance-free, skincare-influenced hair products that also exclude harsh chemicals and artificial ingredients.
2. Cosmetics Industry - As the line between cosmetics and haircare blurs, companies in the cosmetics industry can develop products that cater to the demand for more holistic and sensitive haircare products.
3. Personal Care Industry - The personal care industry can create new opportunities by developing fragrance-free and holistic haircare products that prioritize the needs of consumers with sensitive skin and allergies.
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