Sony: Store The Impossible (II)
References: arabaquarius.blogspot
Following their hugely successful “Store The Impossible” campaign for Sony MicroVault Tiny 2GB, Promoseven advertising agency, Dubai has come up with an equally creative campaign for Sony MicroVault Tiny 4GB that just won a Dubai Lynx 2008 Print Gold award on 2 April, 2008.
However, instead of having tiny animals swallow impossibly large ones (check out the cute mouse, frog and squid below); creative director Vincent Fichard and art director Matthew Jones came up with an opposite concept. They show a huge peeled banana with a tiny empty banana peel next to it, implying that you can retrieve huge amounts of data from your tiny Sony MicroVault Tiny 4GB.
The same concept is applied to a huge egg with tiny egg shells next to it and a large amount of jelly beans coming from a tiny package.
I love it. The ads are fun and reflect the selling point of the product brilliantly.
However, instead of having tiny animals swallow impossibly large ones (check out the cute mouse, frog and squid below); creative director Vincent Fichard and art director Matthew Jones came up with an opposite concept. They show a huge peeled banana with a tiny empty banana peel next to it, implying that you can retrieve huge amounts of data from your tiny Sony MicroVault Tiny 4GB.
The same concept is applied to a huge egg with tiny egg shells next to it and a large amount of jelly beans coming from a tiny package.
I love it. The ads are fun and reflect the selling point of the product brilliantly.
Trend Themes
1. Creative Advertising Campaigns - There is an opportunity to create innovative and engaging ad campaigns that capture the imagination of consumers.
2. Visual Storytelling - Utilizing visual imagery and clever concepts in advertising can effectively convey the benefits of a product or service.
3. Humorous Marketing - Incorporating humor in advertising can help create a positive and memorable brand image.
Industry Implications
1. Advertising - The advertising industry can leverage creative concepts and visual storytelling to develop impactful campaigns.
2. Consumer Electronics - The consumer electronics industry can explore innovative and eye-catching ways to promote their products through advertising.
3. Marketing - Marketers can incorporate humor and creative storytelling techniques in their campaigns to engage and resonate with consumers.
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