Alex Fowkes Celebrates Sony Music's 125th Anniversary
Jonathon Brown — November 5, 2012 — Art & Design
References: adverblog & designboom
In celebration of Sony Music’s 125th anniversary, the company commissioned designer Alex Fowkes to commemorate the label’s heritage with a timeline stretching 150 square meters of blank white walls. Using nothing but CNC cut vinyl in red and black, he covered the walls of Sony’s London offices with many of the iconic names and symbols that have dominated Sony’s reign.
Paying tribute to stars as recent as Britney Spears all the way back to artists signed under the label in 1887, the wall features almost 1000 names. From Michael Jackson to Jimi Hendrix to Aretha Franklin, the installation uses Sony’s 125th anniversary as an opportunity to underline its incredible contribution to popular culture and music history.
Designed digitally first, the art is then printed onto 54 two-meter columns and cut into vinyl sheets before being applied to the wall. After the adhesive sets, the clear plastic coating on the outside is stripped and red accents are applied. The final product has a historical, yet headline news feel.
Photo Credits: designboom, adverblog
Paying tribute to stars as recent as Britney Spears all the way back to artists signed under the label in 1887, the wall features almost 1000 names. From Michael Jackson to Jimi Hendrix to Aretha Franklin, the installation uses Sony’s 125th anniversary as an opportunity to underline its incredible contribution to popular culture and music history.
Designed digitally first, the art is then printed onto 54 two-meter columns and cut into vinyl sheets before being applied to the wall. After the adhesive sets, the clear plastic coating on the outside is stripped and red accents are applied. The final product has a historical, yet headline news feel.
Photo Credits: designboom, adverblog
Trend Themes
1. Vinyl Murals - The use of CNC cut vinyl murals is a disruptive innovation opportunity for interior design and branding.
2. Commemorative Art - Creating commemorative art installations using digital design and vinyl sheets presents a disruptive innovation opportunity for the art and entertainment industry.
3. Historical Celebrations - Celebrating historical milestones through large-scale art installations offers a disruptive innovation opportunity for companies in various industries.
Industry Implications
1. Interior Design - The use of CNC cut vinyl murals can disrupt the traditional interior design industry by providing customizable and visually impactful wall decorations.
2. Art and Entertainment - Using digital design and vinyl sheets to create commemorative art installations disrupts traditional art forms and offers new opportunities for entertainment companies to engage with their audience.
3. Event Planning - Incorporating large-scale art installations to celebrate historical milestones can disrupt the event planning industry by offering unique and visually appealing experiences for attendees.
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