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Fiery Tablet Advocates

Clean the Sky - Positive Eco Trends & Breakthroughs

The Sony Dash 'Mr. Sun' Commercial Gives Golden Advice

— June 9, 2010 — Tech
The Sony Dash 'Mr. Sun' commercial references the same Mr. Sun we used to sing to as children during rainy days. Apparently, he is also a morning consultant.

The Sony Dash is a tablet device aiming to compete with the iPad. The Sony Dash 'Mr. Sun' commercial advises you to wake up to your Dash every morning, by having Mr. Sun advocating that Sony's new technology is going to be huge. I personally wouldn't hire Mr. Sun for advice--he seems to be quite the fire hazard.
Trend Themes
1. Tablet Competition - Disruptive innovation opportunity: Develop a tablet device that offers unique features and capabilities to stand out in the competitive market.
2. Morning Technology - Disruptive innovation opportunity: Create innovative technology that enhances the morning routine and helps users start their day on a positive note.
3. Celebrity Endorsements - Disruptive innovation opportunity: Integrate celebrities or well-known characters into advertising campaigns to create strong brand associations and increase consumer engagement.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Explore new advancements in consumer electronics to develop cutting-edge devices that cater to evolving consumer needs.
2. Advertising and Marketing - Disruptive innovation opportunity: Utilize creative and unconventional advertising strategies to capture audiences' attention and differentiate brands in competitive markets.
3. Technology and Gadgets - Disruptive innovation opportunity: Continuously innovate and improve technology and gadgets to provide users with enhanced functionalities and convenience.
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