Sonic's New Summery Packaging Reminds One of Warmer Months
Ellen Smith — November 21, 2017 — Marketing
References: sonicdrivein & thedieline
Although summer ended just a few short months ago, many individuals find themselves dreaming of warmer weather, which is why Sonic's new summery packaging makes for the perfect nostalgia-inducing campaign.
The brand's takeout packaging has been revamped to feature vibrant colors and adorable geometric patterns, enabling an individual to reminisce in the days of fun in the sun. The images also include cheery cartoon figures with smiles on their faces and feature a dominantly orange, blue and green colorway.
This visual campaign was applied to various Sonic locations throughout the United States, most of which get hit with frigid temperatures during the winter months. The charming and cheery images can be spotted on the brand's cups and to-go bags.
The brand's takeout packaging has been revamped to feature vibrant colors and adorable geometric patterns, enabling an individual to reminisce in the days of fun in the sun. The images also include cheery cartoon figures with smiles on their faces and feature a dominantly orange, blue and green colorway.
This visual campaign was applied to various Sonic locations throughout the United States, most of which get hit with frigid temperatures during the winter months. The charming and cheery images can be spotted on the brand's cups and to-go bags.
Trend Themes
1. Nostalgic Packaging - Opportunity for brands to tap into consumers' longing for warmer months through revamped packaging.
2. Geometric Patterns - Use of geometric patterns on packaging to evoke nostalgia and add visual appeal.
3. Cartoon Figures - Incorporating cartoon characters in packaging to create a sense of joy and playfulness.
Industry Implications
1. Fast Food - Fast-food chains can leverage nostalgic packaging campaigns to create a memorable and enjoyable dining experience for customers.
2. Consumer Products - Consumer product companies can adopt nostalgic packaging strategies to tap into the emotional connection with consumers and drive sales.
3. Hospitality - Hotels and resorts can embrace nostalgic packaging to enhance the guest experience and create a positive association with their brand.
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