The Sonic Cold Foam is Being Test Marketed at Select Locations
Michael Hemsworth — November 12, 2020 — Lifestyle
References: sonicdrivein & chewboom
The Sonic Cold Foam beverage topping is being test marketed by the brand at select locations to provide consumers with a way to enhance their favorite drinks. The brand is aiming to expand the beverage add-ons ability to be used in different drinks outside of just coffee and will help to add a smooth, velvety texture for patrons to appreciate. The topping can be added on top of any cold drink for just 30 cents.
The Sonic Cold Foam beverage topping is being test marketed at locations in Amarillo, Texas and will only be around for a short while as part of the testing. The brand has plans to evaluate the data collected from the testing in order to see if a nationwide launch is applicable.
Image Credit: Sonic
The Sonic Cold Foam beverage topping is being test marketed at locations in Amarillo, Texas and will only be around for a short while as part of the testing. The brand has plans to evaluate the data collected from the testing in order to see if a nationwide launch is applicable.
Image Credit: Sonic
Trend Themes
1. Expanding Beverage Add-ons - The Sonic Cold Foam is being test marketed to explore new opportunities to enhance drinks beyond coffee.
2. Smooth and Velvety Textures - The Sonic Cold Foam topping provides a smooth and velvety texture to any cold drink.
3. Data-driven Nationwide Launch - The brand plans to evaluate testing data to determine the feasibility of a nationwide launch for the Sonic Cold Foam topping.
Industry Implications
1. Beverage Industry - The Sonic Cold Foam topping presents an opportunity for beverage companies to innovate and create unique add-ons.
2. Food Service Industry - Restaurants and cafes can utilize cold foam toppings to offer customers a premium and enjoyable drink experience.
3. Data Analysis Industry - The data collected from the test market can be analyzed by data analysis companies to identify consumer preferences and market potential for cold foam beverage toppings.
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