The Song GQ Style China Editorial is Eccentrically Outfitted
Jana Pijak — June 5, 2013 — Pop Culture
References: gq.cn & fuckingyoung.es
Zhang Chao stars in the 'Song' GQ Style China editorial spread by photographer Li Qi. The model is captured in a recording studio setting as he transforms into a talented singer with a flair for flamboyant fashions.
Wardrobe stylist Jojo Qian dresses Zhang in a number of luxe and pattern-enriched pieces from the likes of Gucci, Dolce & Gabbana and Versace among others.
Whether shining a light on retro blazer garments or showcasing an array of retro and rounded eyewear accessories, the 'Song' GQ Style China image series is the opposite of expected thanks to its over-the-top mix of style inspirations from the past. This aesthetic of retro menswear is re-translated for a new generation of the publication's youthful and fashion-forward readership.
Wardrobe stylist Jojo Qian dresses Zhang in a number of luxe and pattern-enriched pieces from the likes of Gucci, Dolce & Gabbana and Versace among others.
Whether shining a light on retro blazer garments or showcasing an array of retro and rounded eyewear accessories, the 'Song' GQ Style China image series is the opposite of expected thanks to its over-the-top mix of style inspirations from the past. This aesthetic of retro menswear is re-translated for a new generation of the publication's youthful and fashion-forward readership.
Trend Themes
1. Retro Menswear Revival - Disruptive innovation opportunity: Create a line of modernized retro menswear that pays homage to the past while appealing to a younger, fashion-forward audience.
2. Flamboyant Fashion Statements - Disruptive innovation opportunity: Develop a line of bold and flamboyant fashion accessories that add a unique and eccentric touch to any outfit.
3. Recording Studio Photo Shoots - Disruptive innovation opportunity: Create immersive and interactive recording studio experiences for photo shoots, allowing models to truly embody their desired roles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate bold patterns and retro-inspired designs into mainstream fashion lines to cater to the growing demand for unique and eccentric fashion choices.
2. Eyewear - Disruptive innovation opportunity: Design a collection of retro and rounded eyewear accessories that combine vintage aesthetics with modern materials and technology.
3. Photography - Disruptive innovation opportunity: Introduce innovative techniques and technologies in photography to create immersive and visually captivating experiences in studio photo shoots.
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