The Solo Espresso Shot from Solo Coffee Has 127mg of Caffeine
Michael Hemsworth — September 17, 2021 — Marketing
References: solocoffee & foodbev
The Solo Espresso Shot is launching from UK-based Solo Coffee to provide consumers with a way to boost their energy level without the need to down ample amounts of java or reach for an energy drink.
The cold brew coffee shot comes in 60ml bottles which contain 127mg of caffeine each thanks to the use of specialty grade espresso. The product will retail for £1.65 each or can be picked up in boxes of 10 for £16.50 for avid java aficionados to keep on hand at all times.
Solo Coffee Co-Founder and Head of Marketing Theo Garcia spoke on the new Solo Espresso Shot saying, "We have always wanted to make a product for retail and when the idea of the espresso shot presented itself, it felt so obvious to us that we just had to do it. For us, coffee is about functionality. Yes, we are obsessed with the coffee itself, our true love lies in what the coffee allows us to do.”
The cold brew coffee shot comes in 60ml bottles which contain 127mg of caffeine each thanks to the use of specialty grade espresso. The product will retail for £1.65 each or can be picked up in boxes of 10 for £16.50 for avid java aficionados to keep on hand at all times.
Solo Coffee Co-Founder and Head of Marketing Theo Garcia spoke on the new Solo Espresso Shot saying, "We have always wanted to make a product for retail and when the idea of the espresso shot presented itself, it felt so obvious to us that we just had to do it. For us, coffee is about functionality. Yes, we are obsessed with the coffee itself, our true love lies in what the coffee allows us to do.”
Trend Themes
1. Cold Brew Shots - Cold brew shots for quick caffeine boost are becoming more popular and accessible for consumers.
2. Specialty Espresso - The use of high quality specialty espresso in prepackaged cold brew shots is becoming a differentiator in the market.
3. Functionality-based Products - Consumers are increasingly looking for products that serve a specific functional purpose in their lives, like providing a quick energy boost.
Industry Implications
1. Beverage - The beverage industry has an opportunity to create more functional, caffeine-focused products to meet the needs of busy consumers.
2. Retail - The retail industry can take advantage of the demand for convenient products like cold brew shots by offering them in-store and online.
3. Health and Wellness - The health and wellness industry can promote cold brew shots as a healthier alternative to energy drinks for a quick caffeine boost.
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