Merci Maman's Collection Précieuse is Designed to Last a Lifetime
Laura McQuarrie — April 23, 2021 — Luxury
References: mercimamanboutique & fashionunited.uk
Collection Précieuse is the first-ever recycled solid gold collection from Merci Maman and it shares five of the brand's best-selling products in a sustainable way. Launched on Earth Day, the collection was created to share keepsakes that are designed to last, including timeless styles like the Duchess Necklace worn by Kate Middleton. Other styles from the collection include the Fine Intertwined Necklace and the Fine Disc Necklace, which can be customized.
These timeless versions of the brand's most iconic designs, rendered in 18k recycled solid gold, respond to a demand for jewelry created with precious metals that will last a lifetime. Unlike competing brands that use machine engraving, Merci Maman takes care to engrave the gold jewelry pieces by hand. As such, the pieces are not only precious but truly one-of-a-kind.
These timeless versions of the brand's most iconic designs, rendered in 18k recycled solid gold, respond to a demand for jewelry created with precious metals that will last a lifetime. Unlike competing brands that use machine engraving, Merci Maman takes care to engrave the gold jewelry pieces by hand. As such, the pieces are not only precious but truly one-of-a-kind.
Trend Themes
1. Recycled Solid Gold Jewelry - There is a growing demand for sustainable jewelry made from recycled materials.
2. Hand-engraved Jewelry - Consumers are seeking artisanal touches and personalized engravings on their jewelry pieces.
3. Timeless Jewelry Designs - There is a trend towards classic, versatile jewelry pieces that can be worn for a lifetime.
Industry Implications
1. Jewelry Manufacturing - The jewelry industry can seize opportunity by incorporating sustainable practices and artisanal touches in their manufacturing processes.
2. Luxury Goods - Luxury brands can differentiate themselves by offering high-quality, timeless designs with personalized engravings and eco-friendly materials.
3. Environmental Sustainability - Companies with a focus on environmental sustainability can explore producing recycled solid gold and eco-friendly jewelry while responding to a growing demand for sustainable products.
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