This Anya Hindmarch Ad Addresses the Beyonce, Jay-Z and Solange Fight
Laura McQuarrie — May 17, 2014 — Pop Culture
References: twitter & pinkisthenewblog
When there's big news in the pop culture world like the Beyoncé, Jay-Z and Solange fight, it doesn't take long for the Internet to start talking and spoofing it. The incident happened at the 2014 Met Gala, where Solange was carrying a gold-colored Crisp Packet Clutch by Anya Hindmarch—that also happened to be tossed at Jay-Z angrily by Solange over and over in the elevator.
Not long after, Anya Hindmarch was quick to send out a tongue-in-cheek tweet stating that the clutch was "worth fighting for." Although the ad may be a little exploitative, it's clever and relevant. Since the fight was officially and recently addressed by the trio in an official statement, the fight and this ad will be old news soon.
Not long after, Anya Hindmarch was quick to send out a tongue-in-cheek tweet stating that the clutch was "worth fighting for." Although the ad may be a little exploitative, it's clever and relevant. Since the fight was officially and recently addressed by the trio in an official statement, the fight and this ad will be old news soon.
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Industry Implications
1. Fashion - Fashion brands can leverage current events in pop culture to create clever and relevant advertisements.
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