The Soft Underbelly Light Installation is a Glowing Spectacle
Amanda Chang — October 4, 2010 — Art & Design
References: popupdsgn & notcot.org
The Soft Underbelly installation designed by Joshua Howell and Aaron Zeligs for the Santa Monica, California Glow 2010 event was an instant hit with its attendees. Comprised of a canopy held up by hundreds of metallic white balloons illuminated with multiple blacklights, the lower portion of the canopy featured a network of mono-filament threads painted in UV paint.
What made the Soft Underbelly installation a hit, though, was the glowing sap that oozed from the hybrid ‘tree stumps.’ Viewers had the chance to paint this liquid wherever they pleased, which made for an extra fun-filled night.
What made the Soft Underbelly installation a hit, though, was the glowing sap that oozed from the hybrid ‘tree stumps.’ Viewers had the chance to paint this liquid wherever they pleased, which made for an extra fun-filled night.
Trend Themes
1. Glow-in-the-dark Installations - Opportunity for creating innovative art installations using glow-in-the-dark materials and interactive features.
2. Interactive Art Experiences - Opportunity to create interactive experiences for event attendees through the use of technology and unique materials.
3. Outdoor Event Marketing - Opportunity for businesses to create memorable outdoor event experiences that incorporate unique art installations and interactive features.
Industry Implications
1. Art and Design - Opportunity for artists and designers to use unique materials and technology to create interactive art installations for events and public spaces.
2. Event Planning - Opportunity for event planners to incorporate unique art installations and interactive features into outdoor events to create memorable experiences for attendees.
3. Marketing and Advertising - Opportunity for businesses to use innovative art installations and interactive features to create outdoor marketing experiences that leave a lasting impression on attendees.
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