Tam’s Sweets Makes Decadent Treats That Differ from Traditional Hard Brittle
Laura McQuarrie — January 5, 2024 — Lifestyle
References: tamssweets & specialtyfood
Tam’s Sweets, founded by a self-taught baker who competed on The Food Network’s Great Chocolate Showdown, is a line of soft brittle treats with features that differ from the usual hard brittles. As the brand describes, "unlike traditional cashew brittle, ours is thick, soft [and] flaky."
Soft brittle offers a more decadent and forgiving experience due to its chewy texture, catering to those who prefer a less intense crunch from their confectionery products. Some of the indulgent, uniquely textured varieties of soft brittle produced by the brand include Chocolate Hazelnut Brittle with Toasted Coconut; and Brown Sugar & Sea Salt Soft Peanut Brittle. Additionally, there are also super simple varieties like Soft Cashew Brittle and Soft Peanut Brittle, which scale back on the texture-rich add-ins.
Soft brittle offers a more decadent and forgiving experience due to its chewy texture, catering to those who prefer a less intense crunch from their confectionery products. Some of the indulgent, uniquely textured varieties of soft brittle produced by the brand include Chocolate Hazelnut Brittle with Toasted Coconut; and Brown Sugar & Sea Salt Soft Peanut Brittle. Additionally, there are also super simple varieties like Soft Cashew Brittle and Soft Peanut Brittle, which scale back on the texture-rich add-ins.
Trend Themes
1. Decadent and Forgiving Experience - Soft brittle offers a more decadent and forgiving experience due to its chewy texture, catering to those who prefer a less intense crunch from their confectionery products.
2. Indulgent and Uniquely Textured Varieties - The brand produces indulgent, uniquely textured varieties of soft brittle such as Chocolate Hazelnut Brittle with Toasted Coconut and Brown Sugar & Sea Salt Soft Peanut Brittle.
3. Simple and Texture-light Options - In addition to their textured varieties, Tam's Sweets also offers simple options like Soft Cashew Brittle and Soft Peanut Brittle, which scale back on texture-rich add-ins.
Industry Implications
1. Confectionery - The soft brittle trend presents an opportunity for confectionery brands to cater to a segment of consumers who prefer a more decadent and forgiving eating experience.
2. Specialty Gourmet Foods - The production of indulgent and uniquely textured soft brittle treats opens up a disruptive opportunity for specialty gourmet food companies to offer innovative and distinctive confections.
3. Artisanal Baking - Entrepreneurs in the artisanal baking industry can explore the production of simple and texture-light soft brittle options to cater to consumers who seek a more subtle and refined snack experience.
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