The Sofles Limitless Video is for Spray Paint Brand Ironlak
Meghan Young — December 9, 2013 — Art & Design
Highly energetic, full of color and a playful attitude, it is no wonder that the SOFLES Limitless video went viral. Although it was created for the Australian spray paint brand Ironlak, it looks like an independent project by the graffiti artist group themselves. The SOFLES Limitless video has an air of authenticity about it that is hard not to appreciate.
Directed and filmed by Selina, the SOFLES Limitless video starts off with the group dressed in white jumpsuits, sitting in an all-white room that is suddenly attacked by a spinning spray paint machine. From there it explores their own work as they tag an abandoned Brisbane warehouse. With the pulsating beats by DJ Butcher, the SOFLES Limitless video received the THRWD ‘Best Graffiti Video Award of the Year.' It used over 700 cans of paint.
Directed and filmed by Selina, the SOFLES Limitless video starts off with the group dressed in white jumpsuits, sitting in an all-white room that is suddenly attacked by a spinning spray paint machine. From there it explores their own work as they tag an abandoned Brisbane warehouse. With the pulsating beats by DJ Butcher, the SOFLES Limitless video received the THRWD ‘Best Graffiti Video Award of the Year.' It used over 700 cans of paint.
Trend Themes
1. Colorful Graffiti Art - Opportunity for artists and brands to collaborate on visually stunning, viral graffiti videos that showcase their creativity and attract attention.
2. Authentic Brand Promotion - Brands can create content that feels independent and genuine, allowing them to connect with audiences and generate interest in their products.
3. Visual Storytelling - The use of dynamic visuals and music in videos creates an engaging and immersive experience that captures viewers' attention and drives them to share the content.
Industry Implications
1. Street Art - Street artists can collaborate with brands to create visually striking graffiti videos, showcasing their talent and gaining exposure.
2. Advertising and Marketing - Brands can leverage the trend of colorful graffiti videos to promote their products in a visually appealing and engaging way.
3. Entertainment and Media - Companies in the entertainment and media industry can explore the use of visually captivating graffiti videos to market and promote their content.
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