The Superbowl SodaStream TV Commerical Stars Scarlett Johansson
Malika Renee Butss — January 29, 2014 — Marketing
References: youtube
Game Day commercials have taken sexier heights with the new SodaStream TV commercial featuring a very sultry Scarlett Johansson.
The dark horse soda brand was recently banned from using the names of its competitors in its commercial. However, this doesn't stop the underdog soda team from a great TV commercial that will still air on one of the biggest game days of the year. SodaStream is a healthier soda alternative that allows consumers to construct their favorite soft drinks in the comfort of their own homes. Along with revolutionizing the beverage industry, it is going forth with the SodaStream TV commercial featuring the talented and beautiful Scarlett Johansson who walks viewers through the steps of the product.
SodaStream may not be able to mention its competition but that doesn't stop the brand from setting the bubbles free.
The dark horse soda brand was recently banned from using the names of its competitors in its commercial. However, this doesn't stop the underdog soda team from a great TV commercial that will still air on one of the biggest game days of the year. SodaStream is a healthier soda alternative that allows consumers to construct their favorite soft drinks in the comfort of their own homes. Along with revolutionizing the beverage industry, it is going forth with the SodaStream TV commercial featuring the talented and beautiful Scarlett Johansson who walks viewers through the steps of the product.
SodaStream may not be able to mention its competition but that doesn't stop the brand from setting the bubbles free.
Trend Themes
1. Sultry Soda Commercials - Marketers can capitalize on the trend of using suggestive commercials to promote their products, especially in the beverage industry.
2. DIY Soft Drinks - The DIY soft drink trend expands opportunities to produce and distribute healthier beverages with unlimited flavor options.
3. Beverage Industry Disruption - The rise of SodaStream and other alternatives to traditional soft drinks presents an opportunity for beverage industry disruption and innovation.
Industry Implications
1. Marketing - Marketers can use suggestive advertising tactics to sell their products in a variety of industries, not just beverages.
2. Home Appliance - The home appliance industry can embrace the DIY soft drink trend by creating affordable and accessible machines for consumers to make their own beverages at home.
3. Health Beverage - The health beverage industry has the potential to disrupt the traditional soft drink market by producing and distributing healthier DIY soft drink alternatives for consumers.
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