Soda Stream's New Sparkling Gold Concentrate Makes DIY Sparkling Wine
Ellen Smith — November 29, 2017 — Lifestyle
References: sodastream & engadget
Soda Stream's new Sparkling Gold concentrate enables individuals to mix their own champagne concoctions, offering users a DIY sparkling wine.
The Sparkling Gold drink mix has a surprising flavor profile, tasting like a fruity Riesling when combined with the appropriate mixed amounts. Each bottle contains 10 percent alcohol and enough concentrate to make up to 12 glasses of sparkling wine, serving as the perfect addition to any festive party this holiday season.
Soda Stream has been slowly entering the realm of adult beverages after having introduced a series of more sophisticated drink offerings, like Sparkling Gourmet Lime Basil, or Pink Grapefruit. More recently, the company launched streams dedicated to making at-home beers and specialty cocktails.
The Sparkling Gold drink mix has a surprising flavor profile, tasting like a fruity Riesling when combined with the appropriate mixed amounts. Each bottle contains 10 percent alcohol and enough concentrate to make up to 12 glasses of sparkling wine, serving as the perfect addition to any festive party this holiday season.
Soda Stream has been slowly entering the realm of adult beverages after having introduced a series of more sophisticated drink offerings, like Sparkling Gourmet Lime Basil, or Pink Grapefruit. More recently, the company launched streams dedicated to making at-home beers and specialty cocktails.
Trend Themes
1. DIY Sparkling Wine - The ability to mix your own champagne concoctions offers a disruptive innovation opportunity for the beverage industry, allowing consumers to personalize their drinking experience.
2. Adult Beverage DIY - The expansion into adult beverages presents a disruptive innovation opportunity for Soda Stream, tapping into the market of consumers who enjoy sophisticated drink offerings in the comfort of their own homes.
3. At-home Cocktail Streams - The introduction of specialty cocktail streams creates a disruptive innovation opportunity for the beverage industry, enabling individuals to easily make their favorite cocktails at home.
Industry Implications
1. Beverage Industry - The DIY sparkling wine trend poses a disruptive innovation opportunity for the beverage industry to cater to consumer preferences for personalized and customizable drinks.
2. Alcohol Industry - The expansion of Soda Stream into adult beverages presents a disruptive innovation opportunity for the alcohol industry, as it allows consumers to have greater control over their drink choices and experience.
3. Home Appliance Industry - The introduction of at-home cocktail streams creates a disruptive innovation opportunity for the home appliance industry by offering consumers a convenient way to make professional-quality cocktails at home.
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