SodaStream Partners with Bar Dante to Launch Specialty Cocktail Kit
Niko Pajkovic — March 17, 2022 — Marketing
References: sodastream & digitaltrends
SodaStream, an Isreal-based company specializing in home carbonation products, has teamed up with the cocktail bar Dante to launch the Sodastream Art x Dante Art Limited Edition Cocktail Kit.
The new cocktail-making kit includes everything needed to make a killer drink at home. This includes a drink recipe book consisting of Dante's versions of the Spritzer, Moscow Mule, Paloma, and more. Of course, the recipes will all focus on carbonated beverages that can be made with The Art -- SodaStream's newest carbonation product. In addition, customers will receive a custom shaker and jigger.
The new partnership is the perfect way for SoundStream to promote The Art as the new unit boasts a notably chic, contemporary design and comes equipped with new premium features, such as QuickConnect technology.
Image Credit: The SodaStream Art
The new cocktail-making kit includes everything needed to make a killer drink at home. This includes a drink recipe book consisting of Dante's versions of the Spritzer, Moscow Mule, Paloma, and more. Of course, the recipes will all focus on carbonated beverages that can be made with The Art -- SodaStream's newest carbonation product. In addition, customers will receive a custom shaker and jigger.
The new partnership is the perfect way for SoundStream to promote The Art as the new unit boasts a notably chic, contemporary design and comes equipped with new premium features, such as QuickConnect technology.
Image Credit: The SodaStream Art
Trend Themes
1. At-home Mixology Kits - Creating and marketing at-home cocktail kits is a trend that is likely to gain momentum as consumers continue to seek ways to bring the bar experience home.
2. Carbonated Beverage Innovations - Companies could potentially innovate the carbonated beverage market by creating products that allow users to make their own carbonated drinks in a similar fashion as SodaStream.
3. Collaboration Between Companies - Collaboration between companies in different industries, such as SodaStream and Dante, could lead to unique and innovative products like the cocktail-making kit.
Industry Implications
1. Alcohol Manufacturing - Creating and selling at-home cocktail kits could be a new revenue stream for alcohol manufacturers and distributors looking for unique ways to market their products.
2. Home Appliance - Companies that create home appliances, especially those related to cooking and food preparation, could potentially disrupt the at-home cocktail kit market with new innovations.
3. Hospitality - More collaborations between bars and restaurants and home appliance companies could lead to innovative products like the SodaStream x Dante cocktail-making kit, disrupting both industries in unique ways.
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