Jon Lock Imagines Social Media Sites as Human Characters
Laura McQuarrie — August 29, 2013 — Art & Design
References: jon-lock.deviantart & designtaxi
This gorgeous social network art series by Jon Lock turns popular social media sites into colorful manga characters. The series brings sites like YouTube, Twitter and Tumblr to life, turning them into stylish males.
Each personification is packed with personality and traits that are unique to each service. The animated human version of Instagram dons charming Hipster-like garments in brown and sepia tones that are reminiscent of the vintage-inspired filters used on the popular photo-sharing website.
In addition to personifying social media sites, the ongoing series by Lock also pits rivalling Internet browsers against one another, featuring favorites like Firefox and Google Chrome. Lock has hinted on his DeviantArt account that the next piece of personified social media art he will create will be for Pinterest.
Each personification is packed with personality and traits that are unique to each service. The animated human version of Instagram dons charming Hipster-like garments in brown and sepia tones that are reminiscent of the vintage-inspired filters used on the popular photo-sharing website.
In addition to personifying social media sites, the ongoing series by Lock also pits rivalling Internet browsers against one another, featuring favorites like Firefox and Google Chrome. Lock has hinted on his DeviantArt account that the next piece of personified social media art he will create will be for Pinterest.
Trend Themes
1. Personified Social Networks - There's an opportunity to create new social networking platforms that people can better identify with, maybe even a social marketplace for 'network personas'.
2. Social Media Merchandising - Social media companies can create brand merchandise featuring the characterizations of their platforms to capitalize on their user's emotional attachment to their services.
3. Brand Personalization - Brands in other industries can explore using characterizations in their branding strategy to appeal to the user's emotion and personality-driven decision-making.
Industry Implications
1. Digital Media - Companies can explore integrating more personalized and humanized experiences in their social networking platforms as a way to differentiate themselves and appeal to target demographics.
2. Merchandising - Creating merchandise featuring recognizable social media brand characterizations offers opportunities for new revenue streams and brand extension.
3. Advertising - By utilizing characterizations as part of a brand's advertising campaign, they can emotionally connect with their consumers and establish a stronger brand-consumer relationship.
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