Fallon Creates the 'Skimmer' App to Help You Stay Connected
Tisah Tucknott — June 5, 2009 — Tech
References: fallon & digitalbuzzblog
Leading global ad agency Fallon has created an application that allows its users to stream social media. The 'Skimmer' itself is a social media app that lets people skim through their accounts online such as Facebook, Twitter, Flickr, YouTube, and blogs.
'Skimmer' not only manages your own social accounts, but it also allows you to manage your clients' social media campaigns from a single sleek interface.
Implications - By offering consumers a melding pot to see all of their social media interactions, companies like Fallon understand that consumers view clutter on a daily basis. This type of program creates a great relationship between the user and the company as it shows they care about their needs.
'Skimmer' not only manages your own social accounts, but it also allows you to manage your clients' social media campaigns from a single sleek interface.
Implications - By offering consumers a melding pot to see all of their social media interactions, companies like Fallon understand that consumers view clutter on a daily basis. This type of program creates a great relationship between the user and the company as it shows they care about their needs.
Trend Themes
1. Streamlined Social Media - Creating applications that consolidate multiple social media platforms into one user-friendly interface presents an opportunity to improve user experience and convenience.
2. Client Social Media Management - Developing apps that allow users to easily manage their own social media accounts as well as their clients' campaigns offers a disruptive solution for social media professionals.
3. Personalized Social Media Experience - Designing software that allows users to customize their social media feeds and tailor their content consumption offers an innovative way to enhance user engagement.
Industry Implications
1. Advertising - Ad agencies and marketing firms can benefit from integrating streamlined social media applications into their campaigns, creating a more efficient workflow.
2. Social Media Management - Companies specializing in social media management can embrace client-focused applications to streamline campaign management and enhance customer satisfaction.
3. Software Development - Developers can explore personalized social media experiences to create tailored solutions that cater to the unique preferences and needs of individual users.
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