The Social Media Crisis Management Chart Boasts Important Data
Nikki Taylor — October 14, 2012 — Social Good
References: cksyme.org & onlinecolleges.net
This Social Media Crisis Management infographic discusses the benefits of universities putting to use the far-reaching nature of popular social media websites.
The study found that institutions of higher education are not using social media platforms to their fullest advantage. Though the schools may be involved in online social communication, hardly any convey information for students on their pages. The social media crisis management infographic shows that though 85% of the universities researched possess a crisis communication policy, only 56% have a social media monitoring plan. The way information becomes available to individuals changed drastically over the last couple years due to the emergence and popularity of social media.
A large amount of post-secondary students browse Twitter and Facebook for updates about their friends. It would be a huge benefit if they could learn about issues concerning their schools on those networks as well.
The study found that institutions of higher education are not using social media platforms to their fullest advantage. Though the schools may be involved in online social communication, hardly any convey information for students on their pages. The social media crisis management infographic shows that though 85% of the universities researched possess a crisis communication policy, only 56% have a social media monitoring plan. The way information becomes available to individuals changed drastically over the last couple years due to the emergence and popularity of social media.
A large amount of post-secondary students browse Twitter and Facebook for updates about their friends. It would be a huge benefit if they could learn about issues concerning their schools on those networks as well.
Trend Themes
1. Social Media Crisis Management - Embracing social media platforms for crisis communication and monitoring can enhance universities' communication strategies.
2. University Social Media Engagement - Incorporating informative content for students on social media platforms can improve university-student communication.
3. Changing Information Landscape - The popularity of social media has transformed how individuals access information, creating opportunities for educational institutions to adapt their communication methods.
Industry Implications
1. Higher Education - Educational institutions can leverage social media for crisis communication and student engagement in order to streamline their operations.
2. Social Media Management - The demand for professional social media management services will increase as universities seek expertise in crisis communication and content strategy.
3. Digital Marketing - The changing information landscape calls for digital marketers to provide innovative strategies for universities to effectively reach and engage with students on social media platforms.
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