Social Landscape Infographic Compares Platforms Side by Side
Elise Ying-Hei Ho — December 13, 2012 — Marketing
References: visual.ly
The Social Landscape infographic dissects and analyzes which social media outlet is the most beneficial for optimizing online exposure by conducting side by side comparisons. Social media is one of the most effective marketing strategies, but with the abundance of platforms out there, it’s hard to decide which one can optimize the company’s exposure the most.
With different outlets varying in target audiences, functions and interactions, it’s a struggle for bloggers and brands to decide which one to use. Categorized and ranked via Customer Communication, Brand Exposure, Traffic to Site and SEO, social media platforms like Facebook, LinkedIn, YouTube, Yahoo and Reddit are compared alongside each other with color-coded comments to prominently display their respective strengths and weaknesses. While it’s great to interact with different audiences on different outlets, it’s unfortunate that not one outlet excels in all categories.
With different outlets varying in target audiences, functions and interactions, it’s a struggle for bloggers and brands to decide which one to use. Categorized and ranked via Customer Communication, Brand Exposure, Traffic to Site and SEO, social media platforms like Facebook, LinkedIn, YouTube, Yahoo and Reddit are compared alongside each other with color-coded comments to prominently display their respective strengths and weaknesses. While it’s great to interact with different audiences on different outlets, it’s unfortunate that not one outlet excels in all categories.
Trend Themes
1. Social Media Optimization - Analyzing and comparing which social media platform optimizes exposure can lead to the development of new social media optimization tools and services.
2. Targeted Platform Marketing - Developing marketing strategies that are tailored to each social media platform's strengths can lead to a more efficient use of resources and greater reach.
3. Data-driven Social Media Strategy - Using data analysis to determine which social media platforms work best for specific goals can lead to more effective and targeted social media strategies.
Industry Implications
1. Social Media - The social media industry can use the information provided by the Social Landscape infographic to improve and develop new features and tools.
2. Digital Marketing - Digital marketing professionals can use the insights from the infographic to develop more effective and targeted marketing strategies.
3. Data Analysis - Analyzing social media engagement data to determine which platforms work best for specific goals can lead to new data analysis tools and services.
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