The Official Social Justice Kittens Calendar Contains Cat Commentary
Alyson Wyers — October 29, 2014 — Pop Culture
References: squareup & fastcocreate
As Fast Company's CoCreate so aptly puts it, the Social Justice Kittens calendar brings together "the Internet's two favorites -- unearned outrage and cats." Created by designer and writer Sean Tejaratchi, the 12 month 2015 calendar finally brings to life what was originally a fake posted on his blog. The concept is to combine pictures of adorable kittens with "a monthly dosage of questionable outrage."
Social Justice Kittens contains oversensitive commentary like "Every day I face micro-aggressions and micro-invalidations from so-called allies." The calendar provides a tongue in cheek response to a group of articulate people active online who seem to relish being offended.
Tejaratchi is also known for his series of social media self-help books, Twitter presence and The Big Book of Online Unsolicited Bullshit.
Social Justice Kittens contains oversensitive commentary like "Every day I face micro-aggressions and micro-invalidations from so-called allies." The calendar provides a tongue in cheek response to a group of articulate people active online who seem to relish being offended.
Tejaratchi is also known for his series of social media self-help books, Twitter presence and The Big Book of Online Unsolicited Bullshit.
Trend Themes
1. Social Justice Kittens - Using viral trends like cat videos and social justice activism are a unique way to bring attention to causes.
2. Humorous Monthly Calendars - Mixing humor and current events in a monthly calendar can create a niche market for a specific type of product.
3. Satirical Commentary - Using satire to draw attention to serious topics can be an effective way to start a conversation.
Industry Implications
1. Calendar Industry - There is an opportunity to create niche calendars for specific groups of people with a humorous or social justice themed product.
2. Social Media Industry - Social media can be utilized as a platform to raise awareness for social issues in a humorous and shareable way.
3. Publishing Industry - Satirical commentary and humor in books can appeal to a specific audience as a form of entertainment and a way to start conversations about current events and social issues.
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