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Endagered Species Spirits

Clean the Sky - Positive Eco Trends & Breakthroughs

The Purchase of This Vodka Sends Proceeds to the Snow Leopard Trust

— August 29, 2014 — Lifestyle
If you want to feel good about your next drinking purchase the Snow Leopard Vodka is a delicious and luxurious spirit choice that also sends a portion of the purchase proceeds to the Snow Leopard Trust. This way consumers can feel good about their purchase knowing some of their money is going towards helping endangered snow leopard populations.

The Snow Leopard Vodka is a luxury spirit made from high-quality products. Produced in Poland, this opulent vodka is made with spelt as oppose to rye or wheat giving it a super smooth and creamy taste. This vodka will pair well in mixed drinks and tastes just as good on its own. The bottle comes with a snow leopard-inspired graphic design that reminds the consumer where their money is going.
Trend Themes
1. Sustainable Spirits - As consumers become more environmentally conscious, there is an opportunity for spirit brands that donate proceeds to conservation efforts or use environmentally friendly production methods.
2. Luxury with a Purpose - Brands that can offer both luxury products and a philanthropic message have the opportunity to appeal to consumers who prioritize social responsibility and ethical consumption.
3. Ethical Sourcing - Consumers are increasingly interested in the origin and sourcing of products they buy, and spirit brands can take advantage of this trend by highlighting their use of sustainable and responsibly sourced ingredients.
Industry Implications
1. Alcohol - Companies in the alcohol industry can differentiate themselves and appeal to socially conscious consumers by partnering with conservation organizations or implementing sustainable production methods.
2. Luxury Goods - In the luxury goods industry, there is an opportunity to incorporate philanthropy and social responsibility as a selling point, appealing to consumers who prioritize more than just the product itself.
3. Conservation - As consumers become more aware of environmental issues and conservation efforts, organizations working in conservation have the opportunity to partner with brands and create mutually beneficial relationships.
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