'Snollygoster' Brought Back by Heated Public Spat
Tisah Tucknott — June 19, 2009 — Social Good
References: makli & thenorthernecho
The word ‘snollygoster’ is a fantastic word that has been forgotten about until now.
Snollygoster was originally two German words put together: schnelle geister, meaning “quick spirits” or “mythical monster,” and was used in the 19th century to calculate doubtful people (most especially politicians).
It was recently used in a spat between two MP’s in Gloucester. At least one good thing came from the MPs’ expenses scandal--the return of the word snollygoster.
Additional Credits: The Word Detective
Snollygoster was originally two German words put together: schnelle geister, meaning “quick spirits” or “mythical monster,” and was used in the 19th century to calculate doubtful people (most especially politicians).
It was recently used in a spat between two MP’s in Gloucester. At least one good thing came from the MPs’ expenses scandal--the return of the word snollygoster.
Additional Credits: The Word Detective
Trend Themes
1. Language Revivals - The resurgence of forgotten or obscure words offers opportunities for creativity and branding.
2. Search for Authenticity - Consumers are seeking out unique and traditional language expressions that offer a sense of authenticity and nostalgia.
3. Sociopolitical Commentary - The use of rare words in public discourse highlights the power of language to convey meaning and provoke thought.
Industry Implications
1. Publishing - Publishers can tap into the interest in language revivals by releasing books and dictionaries on forgotten words.
2. Education - Language educators can incorporate the study of vintage words and their origin into their curriculum to enrich students' understanding of language.
3. Marketing and Advertising - Brands can utilize vintage language revivals to create unique marketing campaigns and resonate with consumers seeking authenticity.
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