Snickers 'Allergies' Campaign Proves It's Got Plenty of Nuts
Marissa Brassfield — October 11, 2009 — Marketing
References: ekkieboy & behance.net
These Snickers 'Allergies' ads by Domingo de la Villa establish quite effectively that Snickers candy has lots of nuts and is to be avoided by those with nut allergies. The three print ads show individuals with gross deformities that were presumably sustained after eating Snickers.
Domingo de la Villa's Snickers 'Allergies' campaign shows in a cheeky way that nuts and Snickers are inseparable. Check out more clever candy campaigns below.
Implications - As photo manipulation technology continues to improve, artists are pushing software to its limits in order to produce images that look realistic, but are at the same time defy reality. These sorts of images often attract consumers as it provides them with an escapist experience. Corporations looking to garner attention from the general public may consider utilizing surrealistic imagery in their advertising campaigns.
Domingo de la Villa's Snickers 'Allergies' campaign shows in a cheeky way that nuts and Snickers are inseparable. Check out more clever candy campaigns below.
Implications - As photo manipulation technology continues to improve, artists are pushing software to its limits in order to produce images that look realistic, but are at the same time defy reality. These sorts of images often attract consumers as it provides them with an escapist experience. Corporations looking to garner attention from the general public may consider utilizing surrealistic imagery in their advertising campaigns.
Trend Themes
1. Surrealistic Advertising - Corporations can utilize surrealistic imagery in their advertising campaigns to attract attention from the general public.
2. Allergy Awareness Campaigns - Brands can launch allergy awareness campaigns to provide important information to consumers about their products.
3. Emphasizing Unique Product Features - Brands can use humorous advertising to emphasize unique product features and stand out from competitors.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can launch allergy awareness campaigns to educate consumers about their products.
2. Advertising - Advertising agencies can utilize surrealistic imagery in their campaigns to attract attention and stand out from competitors.
3. Consumer Goods - Companies in the consumer goods industry can use humorous advertising to emphasize unique product features and differentiate from competitors.
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