Nike Air Max 90 interpreted by Ole Hemmendorff
what´s wrong with the zoo — August 14, 2008 — Art & Design
References: hemmendorff & whats-wrong-with-the-zoo
The great thing about Nike is that they aren't just focused on sneaker design; they're also focused on publicity stunts and art.
In this case, Nike commissioned 8 artists to interpret a Nike icon.
Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!
Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.
In this case, Nike commissioned 8 artists to interpret a Nike icon.
Ola Hemmendorff created a Nike-Burger! The burger, an Air Max 90 interpretation, is shown inside Sneakersnstuff in Stockholm. Hopefully it doesn't start to smell!
Implications - Artists are continually reinventing instantly recognizable items using unconventional materials to shock their audience. This Nike shoe, for example, is made from ingredients you'd typically see in a hamburger. Creative professionals can take advantage of this opportunity by infusing their ad campaigns with similar art that bucks tradition and surprises the viewer.
Trend Themes
1. Artistic Interpretations - Creative professionals can find opportunities by creating unconventional art that reinvents instantly recognizable items using unconventional materials to surprise and shock their audience.
2. Unconventional Advertising - Ad campaigns that buck tradition and surprise viewers by infusing unconventional art can create a memorable and engaging experience.
3. Branding Through Stunts - Companies can boost their brand visibility by commissioning artists to interpret their products in unique and attention-grabbing ways.
Industry Implications
1. Advertising - The advertising industry can leverage unconventional art and advertising stunts to create impactful and memorable campaigns.
2. Art - The art industry can explore new ideas by reinventing instantly recognizable items using unconventional materials.
3. Fashion - Fashion brands can collaborate with artists to create unique interpretations of their products, generating buzz and attracting attention.
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