Marketo's Infographic Focuses on Snapchat for Business
Laura McQuarrie — February 18, 2014 — Marketing
References: blog.marketo & mashable
This infographic created by Marketo focuses on the use of Snapchat for business. The photo-sharing app may seem like an unlikely place for brands to promote products or services, but with over 26 million active users in the US alone, it’s a great way to tap into an audience of people (particularly women) between the ages of 13-25.
By nature, snaps are short-lived, so this makes Snapchat a perfect platform for teasing sneak peeks of upcoming fashion collections or upcoming products, just as Acura did with its NSX prototype. Marketo also points out Wet Seal, a clothing retailer for teens that put its Snapchat account in the hands of a 16-year-old blogger for two days, which resulted in an astounding 9,000 new followers.
As well as sneak peeks, Marketo highlights other possible ways for brands to engage consumers, such as with contests, coupons and behind-the-scenes content.
By nature, snaps are short-lived, so this makes Snapchat a perfect platform for teasing sneak peeks of upcoming fashion collections or upcoming products, just as Acura did with its NSX prototype. Marketo also points out Wet Seal, a clothing retailer for teens that put its Snapchat account in the hands of a 16-year-old blogger for two days, which resulted in an astounding 9,000 new followers.
As well as sneak peeks, Marketo highlights other possible ways for brands to engage consumers, such as with contests, coupons and behind-the-scenes content.
Trend Themes
1. Snapchat for Business - Snapchat's active user base of over 26 million in the US alone presents opportunities for brands to engage with a young audience through short-lived, interactive content.
2. Teasing Sneak Peeks - Using Snapchat's ephemeral nature, brands can generate buzz by sharing exclusive sneak peeks of upcoming fashion collections or products, creating anticipation among users.
3. User-generated Content - Brands can leverage Snapchat's interactive features like contests and behind-the-scenes content to encourage users to create and share content related to the brand, fostering brand advocacy.
Industry Implications
1. Fashion Retail - Fashion brands can utilize Snapchat to provide exclusive previews of collections or products, targeting a young and engaged audience.
2. Automotive - Automotive companies can leverage Snapchat's short-lived nature to share teasing glimpses of upcoming car prototypes or design concepts, sparking curiosity among enthusiasts.
3. Marketing and Advertising - Marketing agencies can explore innovative ways to engage consumers by using Snapchat's interactive features like contests and coupons, creating personalized and immersive brand experiences.
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