Snail Mail My Email Allows People to Experience an Old Feeling
Sarah Dos Santos — November 13, 2013 — Lifestyle
References: snailmailmyemail.org & vimeo
From November 11th-17th, Snail Mail My Email will allow users to type an e-message directed at anyone and send it to the company. Volunteers there will hand write the message on a letter and post it via mail to the recipient at no cost. Their intention is to allow people who are so used to getting e-mails to re-experience what it feels like to receive a letter.
The genius behind the project, Ivan Cash, went around San Francisco asking people on the street how they felt when they received an email vs. snail mail. Their reactions showed that opening a letter gave them a much happier and pleasant feeling, knowing that someone went through the effort to write to them.
The collaborative Snail Mail My Email project is so creative and innovative and it will really shed light on how special the older method of messaging is.
The genius behind the project, Ivan Cash, went around San Francisco asking people on the street how they felt when they received an email vs. snail mail. Their reactions showed that opening a letter gave them a much happier and pleasant feeling, knowing that someone went through the effort to write to them.
The collaborative Snail Mail My Email project is so creative and innovative and it will really shed light on how special the older method of messaging is.
Trend Themes
1. Nostalgia-inducing Letter Services - This trend shows the potential for businesses to tap into the sentimental value of traditional forms of communication such as letters or postcards in a digital age, and offer unique personalization opportunities to users.
2. Handwritten Communication Services - This trend offers opportunities for businesses to provide specialized services that offer personalized handwritten messages to customers, creating a unique and personal touch that stands out in the digital world.
3. Personalized Letter Delivery Services - This trend indicates the potential for businesses to create personalized letter or postcard delivery services that cater to the individual preferences and needs of the recipient, highlighting the value of individualized experiences in today's world.
Industry Implications
1. Stationery - This industry can create innovative letter-writing products such as customizable letterhead, upscale writing materials, or new collections of vintage-themed stationery.
2. E-commerce - This industry can explore the integration of personalized letter-writing services into their line of products or services to offer customers a unique, one-of-a-kind experience that differentiates from the typical digital communication channels.
3. Gifting - This industry can create opportunities for personalized handwritten messages on gift items or package inserts, creating an additional layer of value and personalization for the recipient.
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