Stacy's Partners with Women United to Empower Through Art
Kalin Ned — March 7, 2019 — Social Good
References: unitedway.org & stacyssnacks
A series of limited edition snacks packaging are adorning Stacy's products for International Women's Day. There are a total of six designs, each of which has been conceived by a female artist. The 'Rise Project' is initiated in collaboration between Stacy's and Women United — a program led by United Ways that is intended to support female entrepreneurs in their business endeavors through microgrants. The brand is attempting to motivate its consumers to match its $100,000 commitment to the initative.
Stacy's playful, women-empowering snacks packaging is intended to evoke the six stages of the female journey — the 'Inspiration' that drives ideas, the 'Courage' to put those concepts out there, the 'Grit' to work hard for their realization, the 'Nourishment' that is needed for the idea to grow, the 'Success' that drives motivation, and the 'Community' that is built around it.
Stacy's playful, women-empowering snacks packaging is intended to evoke the six stages of the female journey — the 'Inspiration' that drives ideas, the 'Courage' to put those concepts out there, the 'Grit' to work hard for their realization, the 'Nourishment' that is needed for the idea to grow, the 'Success' that drives motivation, and the 'Community' that is built around it.
Trend Themes
1. Limited Edition Snacks Packaging - Disruptive innovation opportunity: Collaborating with artists to create limited edition packaging designs to engage and empower consumers.
2. Women Empowerment - Disruptive innovation opportunity: Supporting and empowering female entrepreneurs through initiatives and partnerships to drive positive social change.
3. Microgrants for Entrepreneurs - Disruptive innovation opportunity: Providing microgrants to female entrepreneurs to help them kickstart and grow their businesses, fostering innovation and economic empowerment.
Industry Implications
1. Snack Packaging - Disruptive innovation opportunity: Incorporating artistic collaborations and limited edition designs in snack packaging to enhance brand appeal and foster consumer engagement.
2. Art and Design - Disruptive innovation opportunity: Partnering with brands to create unique art and design collaborations in various industries, allowing artists to showcase their talent and brands to connect with consumers on a deeper level.
3. Social Impact - Disruptive innovation opportunity: Supporting social impact initiatives through partnerships, grants, and programs to empower underrepresented communities and drive positive change.
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