The Lay's Fingertip Washing Machine Cleans Oily Fingers
Michael Hemsworth — August 21, 2022 — Marketing
The Lay's fingertip washing machine has been shown off by the brand in Japan as a limited-edition way for consumers to clean their hands after enjoying a crunchy snack. The miniature washing machine is sized for easy placement on a desktop where it will use spray atomized alcohol onto the fingertips upon detection. This alcohol is sourced from a refillable tank inside the unit at the bottom, while the rear section reveals a USB-C port for charging.
The Lay's fingertip washing machine won't be available commercially with a mere five examples being created and set to be offered to consumers via a special lottery in Japan. The unit features a themed exterior finish that's inspired by the recognizable branding of Lay's original potato chips.
The Lay's fingertip washing machine won't be available commercially with a mere five examples being created and set to be offered to consumers via a special lottery in Japan. The unit features a themed exterior finish that's inspired by the recognizable branding of Lay's original potato chips.
Trend Themes
1. Post-snacking Hygiene Devices - Opportunities to create portable and efficient devices to improve hygiene after consuming oily snacks.
2. Micro-handwashing Appliances - The development of small-sized, easy-to-use appliances for handwashing in specific settings such as offices or restaurants.
3. Smart Hand Cleaning Systems - Innovations to create automated and contactless systems for hand cleaning that provide convenience and safety to users.
Industry Implications
1. Consumer Electronics - There is a potential market for compact home appliances such as fingertip washers that can not only cater to consumers' needs but also provide unique and innovative features.
2. Food and Beverage - There is an opportunity for companies in the food and beverage industry to partner with consumer electronics companies to enhance the consumer experience with complementary products such as fingertip washers.
3. Health and Hygiene - There is a demand for innovative solutions to promote a culture of hygiene in various settings such as workplaces, hospitals and public spaces, making it a promising sector for disruptive innovations.
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