The S'More Dating App Connects Users Who are Looking for "Something More"
Laura McQuarrie — November 13, 2019 — Lifestyle
The S'More dating app is launching soon in the United States and sets itself apart from other apps that require users to create lengthy bios or swipe to find their match. The app was expressly created for those who are looking for "something more"—especially something other than physical attraction. As such, S'More presents its users with just five profiles per day, and these profiles have no photos or text, just icons that help to quickly reveal a person's key characteristics.
Additionally, the icon-based system makes it easy for users to see what others on the app are looking for, as well as their hobbies. If a user chooses to interact with icon on another member's S'More profile, only then will they see the unrestricted version.
Image Credit: S'More
Additionally, the icon-based system makes it easy for users to see what others on the app are looking for, as well as their hobbies. If a user chooses to interact with icon on another member's S'More profile, only then will they see the unrestricted version.
Image Credit: S'More
Trend Themes
1. Icon-based Dating - Disruptive innovation opportunity: Creating a dating app that focuses on personality and key characteristics rather than physical appearance.
2. Limited Profiles - Disruptive innovation opportunity: Implementing a system that presents users with a limited number of profiles per day to encourage more thoughtful and meaningful connections.
3. Icon-based Communication - Disruptive innovation opportunity: Developing a communication system using icons to quickly convey preferences and interests, enabling efficient and specific interactions.
Industry Implications
1. Dating Apps - Disruptive innovation opportunity: Creating alternative dating platforms that cater to individuals seeking deeper connections based on shared interests and personality traits.
2. Online Dating - Disruptive innovation opportunity: Reinventing the online dating industry by shifting the focus from physical appearance to personality characteristics, providing a unique and refreshing experience for users.
3. User Interface Design - Disruptive innovation opportunity: Exploring new approaches to user interface design that prioritize simplicity, efficiency, and the quick communication of information through visual icons.
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