The iQOS Smokeless Cigarette Heats Instead of Burning
Michael Hemsworth — November 8, 2019 — Tech
The iQOS smokeless cigarette from Philip Morris has been developed as an alternative to traditional cigarettes that takes an alternative approach to tobacco use. The device works by heating HEET sticks inside the unit instead of being burned, which is reported by the brand to decrease the amount of chemicals released when compared to traditional cigarettes. The slim device is designed with the preferences of smokers in mind to help them make the transition from cigarettes over to the smoke-free alternative.
The iQOS smokeless cigarette will deliver six minutes of use or 14 puffs per HEET stick, which helps it to be more closely aligned with traditional tobacco use in contrast to vaping. The device is being made available for purchase in several markets around the world.
The iQOS smokeless cigarette will deliver six minutes of use or 14 puffs per HEET stick, which helps it to be more closely aligned with traditional tobacco use in contrast to vaping. The device is being made available for purchase in several markets around the world.
Trend Themes
1. Heated Tobacco Products - Creating alternatives to traditional cigarettes by introducing heated tobacco products could open up opportunities for disrupting the tobacco industry.
2. Reduced Chemical Release - Reducing the amount of chemicals released through smokeless tobacco products can create opportunities to disrupt traditional tobacco products.
3. Preference-based Design - Designing smokeless tobacco products with the preferences of smokers in mind can create opportunities to disrupt and attract traditional cigarette users.
Industry Implications
1. Tobacco - The tobacco industry could benefit from introducing heated tobacco products like the iQOS smokeless cigarette.
2. Vaping - Smokeless tobacco products like the iQOS smokeless cigarette can disrupt the vaping industry by offering an alternative experience to smokers.
3. Healthcare - The introduction of smokeless tobacco products could create opportunities for the healthcare industry to educate smokers about alternatives to traditional cigarettes.
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