The Ploom X Heated Tobacco Device is Customer-Focused
Michael Hemsworth — October 13, 2022 — Lifestyle
References: jti & talkingretail
The Ploom X heated tobacco device is an upgraded version of the brand's smokeless tobacco product that's focused on enhancing the customer experience to offer greater satisfaction. The product is arriving in the UK in October and November, and feature a redesigned HeatFlow system along with a greater heating temperature to achieve a consistent delivery of nicotine. This also contributes towards a better flavor sensation from the first puff, while the single heating mode makes it as easy to use as possible for consumers.
Marketing Director at JTI UK Mark McGuinness spoke on the Ploom X heated tobacco device saying, "This is just another step in the evolution of the Ploom brand, with improved technology that offers a truly unique experience for customers. We’re looking forward to providing retailers with the opportunity to capitalise on the category, which is already worth £91m in traditional retail."
Marketing Director at JTI UK Mark McGuinness spoke on the Ploom X heated tobacco device saying, "This is just another step in the evolution of the Ploom brand, with improved technology that offers a truly unique experience for customers. We’re looking forward to providing retailers with the opportunity to capitalise on the category, which is already worth £91m in traditional retail."
Trend Themes
1. Heated Tobacco Devices - There is an opportunity to innovate in the heated tobacco devices market by creating products that further enhance customer experience and satisfaction.
2. Redesigned Heatflow System - There is a trend towards redesigning the HeatFlow system to achieve consistent delivery of nicotine for an improved flavor sensation.
3. Single Heating Mode - There is an opportunity to create more user-friendly heated tobacco devices with a single heating mode for ease of use by consumers.
Industry Implications
1. Tobacco - The tobacco industry can capitalize on the popularity of heated tobacco devices by creating new products that incorporate innovations in technology and design.
2. Consumer Electronics - The consumer electronics industry can explore the heated tobacco devices market by developing new devices that feature enhancements in battery life, temperature control, and ease of use.
3. Retail - The retail industry can benefit from the growth of the heated tobacco devices market by expanding their inventory to include a wide variety of products within the category.
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