Morrama Recently Debuted the New Nesta U-Shisha
Grace Mahas — June 30, 2022 — Lifestyle
References: morrama
Industrial design consultancy Morrama recently debuted the world's first ultrasonic shisha. Dubbed Nesta U-Shisha, the new offering was created to be a less harmful alternative to traditional hookah. The device leverages aerosolizing pharma-grade nicotine and turns it into a cool mist. This removes the dangers of inhaling traditional shisha and e-shisha and ensures that there are no dangerous chemicals or heavy metals.
Jo Barnard, founder and creative director of Morrama, comments, “With over 100 million shisha smokers worldwide, we were thrilled to be appointed as the design partner by Medad Technology for this project. We have been working with visionary CTO, Professor Imad Lahoud and his dedicated team to transform his vision into reality. Whilst vapes have been widely promoted as a positive alternative to smoking tobacco, the heat from the coil causes heavy metals to be released into the vapour, causing many to question their true benefits.”
Jo Barnard, founder and creative director of Morrama, comments, “With over 100 million shisha smokers worldwide, we were thrilled to be appointed as the design partner by Medad Technology for this project. We have been working with visionary CTO, Professor Imad Lahoud and his dedicated team to transform his vision into reality. Whilst vapes have been widely promoted as a positive alternative to smoking tobacco, the heat from the coil causes heavy metals to be released into the vapour, causing many to question their true benefits.”
Trend Themes
1. Ultrasonic Shisha - The creation of ultrasonic shisha as a less harmful alternative to traditional hookah presents an opportunity for disruptive innovation in the smoking industry
2. Aerosolizing Pharma-grade Nicotine - The development of aerosolizing pharma-grade nicotine technology offers an innovative solution for safer and more regulated nicotine consumption
3. Chemical and Heavy Metal-free Mist - The introduction of a chemical and heavy metal-free mist in the smoking industry can revolutionize the way people smoke and present opportunities for further innovations
Industry Implications
1. Smoking - The introduction of ultrasonic shisha presents an opportunity for disruption and innovation in the smoking industry, particularly in the development of less harmful alternatives
2. Pharmaceuticals - The use of pharma-grade nicotine and aerosolizing technology in the development of ultrasonic shisha presents opportunities for innovation in the pharmaceutical industry
3. Consumer Electronics - The development of ultrasonic shisha and its innovative technology presents opportunities for disruption in the consumer electronics industry, particularly in the creation of new and innovative smoking devices
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