The 'Obfleshion' Scent Helps Walking Dead Fans Smell Like a Zombie
Laura McQuarrie — October 13, 2015 — Marketing
References: prexamples
In order to celebrate the release of the sixth season of the Walking Dead, a new fragrance has been created to help fans smell like a zombie. Fans of the show will know that one of the ways to avoid being eaten alive is to mask any human scents by being coated in the remains of the undead.
The 'Obfleshion, Eau de Walker' was designed by The Perfume Mistress, Tanya Moulding to smell like the rotting flesh of a Walker, using core notes like Clary Sage, Mushroom absolute, Gromwell and Geosmin. As Moulding puts it, the fragrance effectively evokes the scent of "rotting corpse and damp vegetation."
Although there have been several perfumes like this released over the years, there has yet to be a commercial so comical released alongside the unusual zombie-scented fragrance.
The 'Obfleshion, Eau de Walker' was designed by The Perfume Mistress, Tanya Moulding to smell like the rotting flesh of a Walker, using core notes like Clary Sage, Mushroom absolute, Gromwell and Geosmin. As Moulding puts it, the fragrance effectively evokes the scent of "rotting corpse and damp vegetation."
Although there have been several perfumes like this released over the years, there has yet to be a commercial so comical released alongside the unusual zombie-scented fragrance.
Trend Themes
1. Zombie-inspired Fragrances - Opportunity for unconventional and humorous fragrances in a saturated market.
2. Undead-themed Merchandise - Businesses can cater to niche fan groups with unique and quirky products.
3. Horror Pop Culture Fandom - Marketing tie-ins with popular horror franchises can lead to successful promotions and campaigns.
Industry Implications
1. Fragrance - The fragrance industry can explore themed scents beyond traditional ones.
2. Entertainment Merchandising - Companies can leverage cult followings of horror and sci-fi shows to create specialty merchandise.
3. Marketing and Advertising - Agencies can tap into the loyal fan bases of different subcultures to promote products and services.
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