A New Version of the Smashbox Photo Finish Primer Helps to Manage Shine
Laura McQuarrie — June 26, 2019 — Fashion
The best-selling Smashbox Photo Finish Primer is well-known for its smoothing and blurring properties and now, a new version of the product is being offered specifically to help with oil control and shine. The all-new Photo Finish Oil & Shine Control Primer is a gel-to-powder mattifying face primer that is packed with popular skincare ingredients like salicylic acid, witch hazel and zinc, which are often included in products for acne-prone skin.
Across the beauty industry, a range of brands are now offering face primers that are packed with other benefits that are hydrating, protective, brightening and illuminating, helping to go above and beyond preparing the face for the application of makeup and simultaneously caring for skin.
Across the beauty industry, a range of brands are now offering face primers that are packed with other benefits that are hydrating, protective, brightening and illuminating, helping to go above and beyond preparing the face for the application of makeup and simultaneously caring for skin.
Trend Themes
1. Oil Control Makeup Primers - The rise of oil control makeup primers offers an opportunity for brands to develop innovative products that help manage shine and control oil throughout the day.
2. Multi-benefit Face Primers - The trend of multi-benefit face primers allows beauty brands to create innovative products that not only prime the face but also offer additional skincare benefits like hydration, protection, brightening, and illuminating.
3. Acne-targeted Face Primers - The emergence of acne-targeted face primers presents an opportunity for skincare brands to develop primers that address acne-prone skin concerns while providing a smooth base for makeup application.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the trend of oil control makeup primers to create disruptive innovations that meet the growing demand for products that control shine and oil on the face.
2. Skincare Industry - The skincare industry can capitalize on the multi-benefit face primer trend by creating innovative products that combine priming properties with additional skincare benefits, catering to consumers looking for multipurpose solutions.
3. Cosmetics Industry - The cosmetics industry can seize the opportunity presented by acne-targeted face primers to develop products that not only create a smooth canvas for makeup but also address common acne-related concerns.
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