Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Gel-Based Hydrating Face Primers

Clean the Sky - Positive Eco Trends & Breakthroughs

e.l.f. Cosmetics’ Power Grip Primer is Driven by Hyaluronic Acid

— January 26, 2022 — Marketing
e.l.f. Cosmetics boasts a hydrating face primer that will help keep your makeup in place while producing a soothing effect on the skin. Multi-functional products such as these are essential for today's day-and-age, which has become increasingly fast-paced. A key ingredient in this product—titled the Power Grip Primer—is Hyaluronic Acid which is known for its moisture retention properties.

Great for all skin types, e.l.f. Cosmetics' hydrating face primer is vegan, cruelty-free, and free from harmful ingredients. The formula is translucent and gel-based. After application, individuals do not only enjoy long-lasting makeup but also a soothing feeling and a plumper complexion.

e.l.f. Cosmetics' Power Grip Primer is offered at a highly affordable price at $13 CAD.

Image Credit: e.l.f. Cosmetics
Trend Themes
1. Multi-functional Beauty Products - Brands can innovate by creating beauty products that have multiple benefits like e.l.f. Cosmetics’ Power Grip Primer.
2. Hydrating Skincare Products - There’s an opportunity for brands to create more hydrating skincare products using ingredients like Hyaluronic Acid.
3. Affordable Beauty Products - There’s a trend towards affordable beauty products and brands can innovate by finding cost-effective ways to produce high-quality cosmetics.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can take advantage of the trend towards multi-functional, hydrating and affordable beauty products.
2. Skincare - The skincare industry can innovate by incorporating hydrating ingredients like Hyaluronic Acid into their products to create more soothing and plumping effects on the skin.
3. Fast-paced Lifestyle - With an increasingly fast-paced lifestyle, consumers are gravitating towards products like e.l.f. Cosmetics’ Power Grip Primer that offer efficiency and convenience.
1.2
Score
Popularity
Activity
Freshness