Nokia Teams Up with Fyodor Golan to Mix Tech with Fashion
Michael Baxter — February 19, 2014 — Tech
A smartphone dress may be the biggest and boldest modern fashion statement one could make. Given that cell phones are so popular that they are a fashion accessory on their own, this couldn't have been too far behind but the results are even more mind-blowing than originally thought.
Nokia is always straddling the line between beautiful visuals and cutting-edge technology and this smartphone dress is the perfect symbolism for that. Nokia teamed up with Fyodor Golan for the most technologically integrated piece at London fashion week.
The skirt uses 70 screens altogether, which appear to be moving due to the installed software, which is built to mimic its surroundings. This is most definitely the most original skirt you'll find any girl in anywhere and Fyodor Golan promises this won't be its last collaboration with Nokia.
Nokia is always straddling the line between beautiful visuals and cutting-edge technology and this smartphone dress is the perfect symbolism for that. Nokia teamed up with Fyodor Golan for the most technologically integrated piece at London fashion week.
The skirt uses 70 screens altogether, which appear to be moving due to the installed software, which is built to mimic its surroundings. This is most definitely the most original skirt you'll find any girl in anywhere and Fyodor Golan promises this won't be its last collaboration with Nokia.
Trend Themes
1. Smartphone Integrated Fashion - The collaboration between Nokia and Fyodor Golan to create a smartphone dress showcases the trend of integrating technology into fashion.
2. Interactive Screen Clothing - The use of 70 screens in the skirt of the smartphone dress highlights the trend of interactive screen clothing, offering opportunities for innovative designs.
3. Technological Fashion Partnerships - The collaboration between Nokia and Fyodor Golan at London fashion week reflects the trend of partnerships between technology companies and fashion brands to create unique and technologically advanced clothing.
Industry Implications
1. Fashion Technology - The smartphone dress demonstrates disruptive innovation opportunities in the fashion technology industry, where technology and fashion merge to create novel and interactive clothing.
2. Mobile Phone Manufacturing - The integration of Nokia smartphones into the dress presents disruptive innovation opportunities in the mobile phone manufacturing industry, where smartphones can be incorporated into various products beyond traditional devices.
3. Event and Experiential Marketing - The collaboration between Nokia and Fyodor Golan at London fashion week opens up disruptive innovation opportunities in the event and experiential marketing industry, where technology-infused fashion showcases can create immersive and memorable brand experiences.
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