Nivea-Maker Beiersdorf Changes Production to Fight COVID-19
Grace Mahas — March 20, 2020 — Social Good
References: beiersdorf & uk.reuters
Due to the outbreak of COVID-19, there has been a shortage of cleaning products as individuals stock up in panic. To help meet demand, German consumer goods firm, Beiersdorf, has begun serial production of medical-grade disinfectants.
The brand usually makes skincare products for its subsidiaries including Nivea, Eucerin, and La Prairie but is shifting production, with plans to provide 500 tons of medical hand sanitizers to clinics, hospitals, medical and nursing staff, and other public services.
This shift in production comes alongside other brands across the globe who are changing their efforts to produce more of these life-saving sanitary products, like luxury fashion brand LVMH (owner of Louis Vuitton), European perfume business Ormonde Jayne, and American brewery company Brewdog.
Image Credit: Beiersdorf, Shutterstock
The brand usually makes skincare products for its subsidiaries including Nivea, Eucerin, and La Prairie but is shifting production, with plans to provide 500 tons of medical hand sanitizers to clinics, hospitals, medical and nursing staff, and other public services.
This shift in production comes alongside other brands across the globe who are changing their efforts to produce more of these life-saving sanitary products, like luxury fashion brand LVMH (owner of Louis Vuitton), European perfume business Ormonde Jayne, and American brewery company Brewdog.
Image Credit: Beiersdorf, Shutterstock
Trend Themes
1. Medical-grade Disinfectant Production - There's a rising trend among non-medical industries, converting their production towards disinfectants and other sanitizer items, contributing in avoiding the shortage of cleaning products due to the COVID-19 pandemic.
2. Demand for Medical-grade Disinfectant - There's a growing trend of increased demand for medical-grade disinfectants across the healthcare sector and public services, as more and more countries struggle to control the spread of COVID-19.
3. Sustainable Skincare Industry - As brands like Nivea and Eucerin shift to medical-grade disinfectant production, it presents an opportunity for the skincare industry to rebrand as more sustainable by shifting to producing environmentally-friendly products.
Industry Implications
1. Consumer Goods Manufacturing - Other consumer goods manufacturers can look into producing medical-grade disinfectants and other protective equipment during times of crisis, contributing towards managing demand-supply spikes.
2. Healthcare and Public Services - The healthcare sector and public services can explore methods of producing medical-grade disinfectants in-house, reducing dependency on external manufacturers.
3. Fashion and Luxury Industry - Fashion and luxury brands can adapt to produce hygiene products in times of crisis and leverage the growing demand for disinfectants.
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