The Smack a Candidate Site Puts Obama and Romney in the Ring
Vivian Lau — August 25, 2012 — Pop Culture
References: smackacandidate & fastcocreate
The Smack a Candidate site lets disgruntled Americans channel their political frustration through a Tweet-powered Presidential boxing match.
When you Tweet with the hashtags #smackromney or #smackobama, Smack a Candidate tallies the punches thrown on a running scoreboard. On special match days, these Tweets will power toy figurines of both candidates that you can actually watch smack each other through a live feed. Such match days are set on Republican and Democratic National Conventions, Presidential and Vice-Presidential debate days, designated fight nights and of course, during the official election day (November 9). The Smack a Candidate site is just another phenomenal example of how social media has changed the way we express our sentiments -- in this case, it produces tangible repercussions.
The brilliant concept gives Americans an idea of who would win a hypothetical slugfest -- and if you're particularly opinionated, it's the closest to showing the undesirable politician how you really feel. Get Smacking!
When you Tweet with the hashtags #smackromney or #smackobama, Smack a Candidate tallies the punches thrown on a running scoreboard. On special match days, these Tweets will power toy figurines of both candidates that you can actually watch smack each other through a live feed. Such match days are set on Republican and Democratic National Conventions, Presidential and Vice-Presidential debate days, designated fight nights and of course, during the official election day (November 9). The Smack a Candidate site is just another phenomenal example of how social media has changed the way we express our sentiments -- in this case, it produces tangible repercussions.
The brilliant concept gives Americans an idea of who would win a hypothetical slugfest -- and if you're particularly opinionated, it's the closest to showing the undesirable politician how you really feel. Get Smacking!
Trend Themes
1. Tweet-powered Presidential Boxing - This trend showcases the integration of social media and physical experiences, allowing users to engage in a virtual boxing match through Twitter.
2. Expressing Political Sentiments - This trend highlights the shift in how people express their political frustrations, using interactive platforms like Smack a Candidate to voice their opinions.
3. Real-time Feedback and Repercussions - This trend demonstrates the power of social media to provide immediate feedback and tangible consequences, as the punches thrown on Twitter directly impact the physical actions of the toy figurines in the live feed.
Industry Implications
1. Social Media - Social media platforms can capitalize on this trend by creating interactive experiences that allow users to engage in virtual activities with real-life consequences.
2. Political Engagement - The political industry can incorporate this trend by using interactive technologies to gauge public sentiment and encourage active participation in political discussions.
3. Gaming and Entertainment - The gaming and entertainment industry can explore opportunities to merge virtual experiences with real-time events, creating unique and engaging experiences for users.
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