The New Slurpee Flavor from 7-Eleven is Infused with Sour Patch Kids
Katherine Pendrill — July 2, 2015 — Lifestyle
References: slurpee & brandeating
Popular convenience store chain '7-Eleven' just unveiled a delicious new Slurpee flavor. With summer in full swing, the chain has decided to add a sweet and sour option to its existing line of Slurpee flavors.
The new 'Sour Patch Watermelon Kids Slurpee' combines the flavor of Sour Patch Kids candy in a frozen slushy drink. The company explains that fruit flavors have always been popular among its younger customers and Sour Patch Kids are one of its top selling candies. In fact, it noticed that its customers were often buying these items together and then drinking the frozen slushies through sour candy straws. 7-Eleven therefore felt that it was only logical to bring together these two items in a delicious sweet and sour variety.
The new Slurpee flavor will only be available for a limited time at participating 7-Eleven stores, so be sure to pick one up before they're gone.
The new 'Sour Patch Watermelon Kids Slurpee' combines the flavor of Sour Patch Kids candy in a frozen slushy drink. The company explains that fruit flavors have always been popular among its younger customers and Sour Patch Kids are one of its top selling candies. In fact, it noticed that its customers were often buying these items together and then drinking the frozen slushies through sour candy straws. 7-Eleven therefore felt that it was only logical to bring together these two items in a delicious sweet and sour variety.
The new Slurpee flavor will only be available for a limited time at participating 7-Eleven stores, so be sure to pick one up before they're gone.
Trend Themes
1. Candy-flavored Drinks - Opportunity for beverage companies to incorporate popular candy flavors in their drinks.
2. Combining Product Lines - Opportunity for companies to combine their popular products into new and unique offerings.
3. Limited-edition Products - Opportunity for companies to create a sense of urgency and exclusivity by offering limited-edition products.
Industry Implications
1. Beverage Industry - Opportunity for companies in the beverage industry to innovate by incorporating popular candy flavors in their drinks.
2. Confectionery Industry - Opportunity for companies in the confectionery industry to explore partnerships with beverage companies to create new candy-flavored drinks.
3. Retail Industry - Opportunity for retailers to create a sense of urgency and exclusivity by offering limited-edition products like candy-flavored slushies.
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