Yogurtland and SOUR PATCH KIDS Team Up on an Exciting New Flavor
Grace Mahas — August 5, 2022 — Lifestyle
References: prnewswire
In anticipation of the back to school season, Yogurtland, the self-serve frozen yogurt brand, recently joined forces with confectionary brand SOUR PATCH KIDS to launch a mouthwatering new watermelon sorbet flavor. Paying homage to the iconic candy from the sweats brand, the refreshing candied watermelon sorbet can be enhanced with SOUR PATCH KIDS Watermelon candies for a limited time.
"Our collaboration with SOUR PATCH KIDS® comes at the perfect time with watermelon season in full swing. Our flavorologists created a sorbet that is the perfect pairing for fruit and candy fans alike," said Melissa De Guzman, Yogurtland's Senior Digital Marketing Manager. "We are so excited to bring this creative new flavor to our guests at Yogurtland and get everyone ready for a sweet back-to-school season."
The new Watermelon Sorbet, made with SOUR PATCH KIDS Soft and Chewy Candy flavor is available while supplies last at participating Yogurtland locations.
"Our collaboration with SOUR PATCH KIDS® comes at the perfect time with watermelon season in full swing. Our flavorologists created a sorbet that is the perfect pairing for fruit and candy fans alike," said Melissa De Guzman, Yogurtland's Senior Digital Marketing Manager. "We are so excited to bring this creative new flavor to our guests at Yogurtland and get everyone ready for a sweet back-to-school season."
The new Watermelon Sorbet, made with SOUR PATCH KIDS Soft and Chewy Candy flavor is available while supplies last at participating Yogurtland locations.
Trend Themes
1. Collaborative Flavors - Brands will continue to collaborate to create unique flavor profiles that appeal to their shared audience.
2. Seasonal Products - The introduction of limited-time seasonal flavors will continue to be a successful strategy for brands to promote sales and create excitement.
3. Candy-inspired Products - Incorporating candy flavors into non-candy products will remain a trend, appealing to those with a sweet tooth.
Industry Implications
1. Frozen Yogurt Industry - Frozen yogurt stores and brands can continue to innovate by partnering with confectionery brands to create unique and exciting flavors.
2. Confectionery Industry - Confectionery brands can explore new opportunities and expand their reach by collaborating with other food and beverage industries.
3. Seasonal Food Industry - Food and beverage industries can leverage seasonal demand by introducing niche flavors to their product lines that cater to seasonal preferences.
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