Meditation App Calm's 'Sleep Mist,' is to Be Used with a 'Sleep Story'
Laura McQuarrie — August 3, 2017 — Tech
References: calm & businesswire
Calm, a California-based company that is best known for its meditation app and web platform, recently launched 'Sleep Mist' as its first-ever offline product.
The Sleep Spray is an essential oil blend that includes the soothing scents of chamomile, clary sage, lavender and frankincense to help consumers set a relaxing environment for sleep by spraying their pillows. As a producer of a meditation app, Calm pairs its Sleep Mist with a special 'Sleep Story' that is designed to accompany the scents. As Calm describes: "What sets Sleep Mist apart from potential competitors is its unique alliance of aromatherapy and audio therapy to create a deep, immersive experience."
Calm also recently shared a teaser trailer for its meditative, eight-hour slow-motion film that is designed to help lull people to sleep.
The Sleep Spray is an essential oil blend that includes the soothing scents of chamomile, clary sage, lavender and frankincense to help consumers set a relaxing environment for sleep by spraying their pillows. As a producer of a meditation app, Calm pairs its Sleep Mist with a special 'Sleep Story' that is designed to accompany the scents. As Calm describes: "What sets Sleep Mist apart from potential competitors is its unique alliance of aromatherapy and audio therapy to create a deep, immersive experience."
Calm also recently shared a teaser trailer for its meditative, eight-hour slow-motion film that is designed to help lull people to sleep.
Trend Themes
1. Offline Product Launches - The launch of Calm's 'Sleep Mist' as an offline product showcases the trend of online platforms expanding into physical products.
2. Aromatherapy and Audio Therapy - Calm's unique combination of aromatherapy and audio therapy with its Sleep Mist and 'Sleep Story' highlights the trend of integrating multiple sensory experiences for enhanced wellness.
3. Sleep-enhancing Innovations - Calm's Sleep Mist and accompanying 'Sleep Story' contribute to the trend of developing innovative products and services that target better sleep and relaxation.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the opportunities for creating innovative sleep-enhancing products and experiences.
2. Technology - The technology industry can take inspiration from Calm's offline product launch and explore ways to integrate physical products with digital platforms.
3. Personal Care - The personal care industry can tap into the trend of combining aromatherapy and audio therapy to create unique and immersive relaxation products.
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