IFF Partnered with SleepScore Labs to Launch a Sleep Fragrance
Grace Mahas — January 7, 2020 — Business
SleepScore Labs, a cutting-edge, data-backed sleep solution company, recently announced a strategic partnership with IFF, a leading American corporation producing flavors, fragrances, and cosmetic actives to pioneer the launch of a futuristic sleep fragrance.
The new sleep fragrance will be targeted to the growing number of consumers impacted by poor sleep and boasts a potent non-invasive and non-addictive means of supporting sleep. To create this revolutionary product, both companies have used data from over 6,500 nights of objective sleep in a counter-balanced, double-blind, placebo-controlled study.
“Our work with IFF is just one example of how SleepScore is the only company in the sleep space able to incorporate measurement, data, and actionable insights to help organizations strengthen their health and wellness offerings.” said Colin Lawlor, CEO at SleepScore Labs.
Image Credit: Shutterstock
The new sleep fragrance will be targeted to the growing number of consumers impacted by poor sleep and boasts a potent non-invasive and non-addictive means of supporting sleep. To create this revolutionary product, both companies have used data from over 6,500 nights of objective sleep in a counter-balanced, double-blind, placebo-controlled study.
“Our work with IFF is just one example of how SleepScore is the only company in the sleep space able to incorporate measurement, data, and actionable insights to help organizations strengthen their health and wellness offerings.” said Colin Lawlor, CEO at SleepScore Labs.
Image Credit: Shutterstock
Trend Themes
1. Sleep-supporting Fragrances - Companies are developing fragrances that help improve sleep quality and offer non-invasive and non-addictive alternatives to sleep aids.
2. Data-backed Sleep Solutions - More companies are utilizing sleep data to develop products that offer targeted sleep solutions.
3. Health and Wellness Enhancement - Sleep fragrances are part of a larger trend of products that promote overall health and wellness.
Industry Implications
1. Fragrance and Flavors Industry - The fragrance and flavors industry can capitalize on the growing demand for sleep-supporting fragrances.
2. Sleep Aid Industry - The sleep aid industry can incorporate non-invasive and non-addictive sleep fragrances into their product offerings.
3. Health and Wellness Industry - The health and wellness industry can utilize sleep data to develop targeted products that address sleep issues.
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