Emma Created a Sleep Capsule on the Vienna Giant Ferris Wheel
Laura McQuarrie — November 30, 2022 — Marketing
References: emma-sleep & prnewswire
With a mattress so comfortable, it might be possible to fall asleep anywhere, including the sleep capsule created by Emma on the Vienna Giant Ferris Wheel. For a limited time, the Giant Ferris Wheel in the Vienna Prater (the oldest Ferris Wheel in the world still in operation) has been transformed into a cozy, restful place for people to take in the views of Vienna.
Those who find themselves in the curated sleep capsule will be surrounded by a canopy of fairy lights, cotton wool clouds and dream catchers to inspire relaxation. The Cloud Nine experience invites people to feel as if they're floating on a fluffy cloud, and it provides an unforgettable memory during the holiday season.
When visiting the Emma Corner at the Vienna Giant Ferris Wheel, people are invited to share the password "Floating on Cloud Nine with Emma" to enjoy a free round trip in the Cloud Nine capsule.
Those who find themselves in the curated sleep capsule will be surrounded by a canopy of fairy lights, cotton wool clouds and dream catchers to inspire relaxation. The Cloud Nine experience invites people to feel as if they're floating on a fluffy cloud, and it provides an unforgettable memory during the holiday season.
When visiting the Emma Corner at the Vienna Giant Ferris Wheel, people are invited to share the password "Floating on Cloud Nine with Emma" to enjoy a free round trip in the Cloud Nine capsule.
Trend Themes
1. Sleep Tourism - Creating unique sleeping experiences or accommodations to attract and delight tourists.
2. Immersive Marketing - Brands can create immersive and unforgettable experiences by creating unique pop-up installations in unexpected locations.
3. Experience Economy - Offering experiential activities such as a sleep capsule on a Ferris wheel to differentiate and drive business growth.
Industry Implications
1. Hospitality - Opportunities to create unique guest experiences by offering innovative sleep accommodations.
2. Tourism - Creating customized tourism experiences for individuals looking to explore new destinations in a unique way.
3. Event Planning - Designing unique events and installations that create lasting memories for guests and elevate a brand's reputation.
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