adidas TERREX's Skychaser GTX Prepares for Terrain
The adidas TERREX line launches a new iteration of the Skychaser GTX sneaker model in a striking colorway that blends together Signal Pink, Copper Metallic, and Core Black together. The sneaker itself is ready for all that comes with hiking and its intensities.
The name of the shoe stems from the full GORE-TEX lining of the sneaker's upper. It provides wearers with reliable water resistance as they trek through tough weather conditions. The speed lacing system is also a notable component of the shoe as it keeps wearers foot snug. The sole foundation is BOOST-cushioned and also has a supported PROmoderator midsole that rests right on top of the hardwearing outsole made using the signature Continental rubber material for traction.
Image Credit: Slam Jam
The name of the shoe stems from the full GORE-TEX lining of the sneaker's upper. It provides wearers with reliable water resistance as they trek through tough weather conditions. The speed lacing system is also a notable component of the shoe as it keeps wearers foot snug. The sole foundation is BOOST-cushioned and also has a supported PROmoderator midsole that rests right on top of the hardwearing outsole made using the signature Continental rubber material for traction.
Image Credit: Slam Jam
Trend Themes
1. Colorful Hiking Sneakers - Opportunity for fashion and outdoor gear companies to collaborate and create more aesthetically pleasing and functional hiking shoes
2. Water-resistant Shoes - Potential for materials science companies to develop more advanced and sustainable waterproofing technologies for footwear
3. Speed Lacing Systems - New innovation opportunity for companies creating advanced and comfortable lacing systems for different types of shoes
Industry Implications
1. Sportswear - Adidas and other sportswear brands could expand their outdoor offerings and create gear that is functional and stylish
2. Outdoor Gear - Companies that specialize in equipment for outdoor activities such as hiking or camping could add footwear to their product lineups
3. Materials Science - Research and development of sustainable waterproofing technologies for footwear could prove to be profitable and lead to new advancements in the industry
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