Air New Zealand Swaps Free ‘Sky High Shave' Flight for Hair
Tiana Reid — May 4, 2010 — Marketing
References: airnewzealand & toolazytodoit
Are you itching to travel to the Queenstown Winter Festival in New Zealand? Then book a seat on Air New Zealand’s ‘Sky High Shave’ flight for free. On June 27th, 2010, flying from Auckland to Queenstown, the entire plane, passengers and crew members included, will be hairless up top. What’s more, the ‘Sky High Shave’ is a noble cause because all proceeds will be donated to the Leukaemia & Blood Foundation of New Zealand.
Air New Zealand is no stranger to innovative advertising, seeing as past marketing strategies have included using shaven heads as billboards and the controversial ‘Cougar Ad.’
Air New Zealand is no stranger to innovative advertising, seeing as past marketing strategies have included using shaven heads as billboards and the controversial ‘Cougar Ad.’
Trend Themes
1. Shaved Head Advertising - Opportunity to use shaved heads as creative advertising spaces, like Air New Zealand's past marketing strategies.
2. Unique Flight Experiences - Opportunity to offer unique and memorable flight experiences, like Air New Zealand's 'Sky High Shave' flight to the Queenstown Winter Festival.
3. Charitable Marketing Campaigns - Opportunity to leverage marketing campaigns for charitable causes, like Air New Zealand's 'Sky High Shave' flight donating proceeds to the Leukaemia & Blood Foundation of New Zealand.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore unconventional advertising methods, such as using shaved heads as billboards.
2. Air Travel - Opportunity for airlines to provide unique and memorable flight experiences to attract customers.
3. Marketing - Opportunity for marketing teams to create impactful campaigns that support charitable causes and drive brand engagement.
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